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Maxim Schulte’s Laiba Special Edition #01 Launched

Summer’s going on… Want to hang out at the nearest bar to get some refreshing cocktails, but the pandemic blues stopping you? Don’t fret this recent collab will remove your worries and take you on a cool vacation. Bartender Maxim Schulte has collaborated with Laiba Beverages to produce Laiba’s new line of ready-to-drink bottled cocktails. …

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Thomas Hay-Owens: The Champion Of No.3 Gin Cocktail Competition.

No.3 London Dry Gin is the only gin to be awarded winner of the World’s Best Gin, four times-2012, 2013, 2015, and, 2019. This masterpiece was created by Berry Bros. & Rudd, and, master distiller, Dr David Clutton, in Holland after two years. A perfect blend of Juniper, Citrus, and Spice, No.3 gin is the …

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Pernod Encourages People To Drink More Water

As part of a new global digital campaign against excessive drinking, Pernod Ricard, the Spirits giant is encouraging young individuals to drink more. Well, this campaign is for persuading young adults to “drink more water” instead. The “Drink More… Water” Campaign The campaign, “Drink more…water” is based on the Responsible Party Initiative. Established in 2009, …

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The Best Distillery Train Excursions 2021 (Part–2)

From the previous three examples you already know why alcohol and trains are an everlasting peaceful combination. This article is all about other train excursions like that. This article is similar to the previous one but with one major change – in addition to spirits & liquors excursions in the previous article we’ll also be …

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The Best Distillery Train Excursions – 2021 (Part-1)

All the factors that one is able to experience while consuming alcohol like – the aroma, flavors, hints of side notes and the unique color perception of each beverage combined with constant change of scenery, comfortable seats, efficiency and a way to immerse yourself in nature. Doesn’t it sound great? Alcohol and trains go hand …

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The World’s Top-Selling Ready-To-Drink

A year as challenging as 2020 couldn’t reduce the growth of the  unstoppable ready-to-drink (RTD) category. RTD sales rose by 15.8% in 2020, reaching 648.8 million nine-litre cases, according to Euromonitor International. The category’s success was so great that it  taken over total spirits in terms of volume sales in the US, and is set to become …

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The Winner of 2021 Bacardi Legacy – Praphakorn Konglee

Not very many brands can stand up to Bacardi when it comes to global name recognition. You can find this brand almost in all the countries where there is a cocktail bar. Due to its global presence, thousands of bartenders participate in the Bacardi Legacy cocktail competition. What is the Bacardi Legacy Cocktail Competition? The …

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Heineken Takes Charge Of India’s Largest Brewer

United Breweries Group – An Indian conglomerate company with a history frame of 164 years recently passed on its flagship brand United Breweries Ltd. to the Dutch multinational company – Heineken. End of July witnessed world’s second largest beer maker taking control of India’s largest producer of beer. Heineken’s recent acquisition of additional ordinary shares …

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Diageo sponsors NFL

Diageo x NFL: First Official Spirit Sponsorship

Drinks Giant Diageo Becomes the First Official Spirits Sponsor of the NFL Different regions, expressions, emotions, behaviors unified by one language – Language of football. A popular sport with over 4 billion fans associated with passion and excitement, exclusively  connects people with similar interests and initiates conversations. But do you know that apart from huge …

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Ready-To-Drink: The Second Largest Category of Beverages In The US

Ready-to-drink or RTDs are beverages that are packaged in cans and prepared in a form that makes them ready for consumption. Unlike those coffee products, powders, beverage mixes, or tea that you need to prepare yourself, RTD is made to be consumed immediately after purchase. RTDs are currently making waves in the global drinks industry. …

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