Nothing's Virgin Here

Trisha Mahajan

Co-Founder and Author at Nothing's Virgin Here. IHM Mumbai '20. Working in Event Industry with BookEventz.

Trisha Mahajan

New Report Forecasts Growth in Global Alcohol Market

According to a recent report by Straits Research titled “Alcoholic Beverages Market: Information by Distribution Channels, Type, and Regions-Forecast Till 2031,” the global alcohol category was valued at US$1.6 trillion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 2.5% to reach US$2 trillion by 2031. The report attributes …

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Johnnie Walker is celebrating British South Asian creativity with a new limited edition

Diageo-owned Johnnie Walker launched its Bold Steps campaign, featuring a short film starring Bridgerton actor Simone Ashley (released 1st February, 2023). The Campaign supports Diet Paratha’s Family Tree Mentoring — a programme aimed at British South Asians looking to break into or advance in creative industries. Now the blended Scotch whisky brand has brought its …

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OakPacker Whiskey

Kamiki Drinks has released the ‘world’s first’ whiskey infused with air-harvested water.

Kamiki Whisky has launched OakPacker Whiskey, an American single malt whiskey infused with air-harvested water for the purpose of focusing on sustainability. The American single malt whiskey uses air-harvested water to reduce reliance on traditional sources and promote sustainability, the brand said. OakPacker uses ‘innovative’ technology to collect pure, clean water directly from the atmosphere. …

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The World’s Top-Selling Ready-To-Drink

A year as challenging as 2020 couldn’t reduce the growth of the  unstoppable ready-to-drink (RTD) category. RTD sales rose by 15.8% in 2020, reaching 648.8 million nine-litre cases, according to Euromonitor International. The category’s success was so great that it  taken over total spirits in terms of volume sales in the US, and is set to become …

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American Whiskeys Launched By Harlem Standard

Harlem Standard, inspired by the rebellious nature of Prohibition ideologies, jazz music, and the Harlem renaissance, they revive old techniques to distill and blend their spirits for the modern palate and connoisseur. They are crafted to be smooth and refined, and work to symbolize uncompromising principles, strength, and multicultural interests. “With a spirited heart that …

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T-Mobile Releases 5G-Inspired Gin: 5Gin

“Just like T-Mobile’s 5G network, they’re gonna go fast.” Ultra Capacity 5Gin and Extended Range 5Ginger Beer are limited-edition products. T-Mobile is the brand name used by the mobile communications subsidiaries of the German telecommunications company Deutsche Telekom AG. The brand is active in the Czech Republic, the Netherlands, Poland, and the United States. Majority …

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Johnnie Walker’s New Johnnie Blonde Whisky Debuts In United States

You’ve probably had or heard of Johnnie Walker if you’re a Scotch fan. It’s the square bottle with the slanty label with the man in the hat prancing around as though he’s Staying Alive. And it’s something that won’t offend anyone if you bring it to a party. Nobody refuses Johnnie. Being named after a …

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Belvedere Vodka’s Commitment to Sustainability

It Plans to Cut CO2 Emissions by 80% The spirits company released its first line of certified organic vodka The launch of Belvedere Organic Infusions builds on the Moët Hennessey-owned spirits company’s “Made With Nature” brand platform, which launched last September, and is supported by a digital ad campaign. Centering a renewed commitment to nourishing …

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