Ghaziabad is formerly called the gateway to the Indian state of Uttar Pradesh. But to the worshippers of Rum, it is a gateway to the land of this dark elixir which dances like a Ballerina on the tongues of the drinker, opening up his sixth sense and making him enjoy its divine enchantment. For this …
The Story of India’s Favourite Rum- The Old Monk Rum Read More »
The modern nation of Lebanon might be only 100 years old, but the wine trade here has been around for more than 5,000 years, thanks to a longitudinal coastline that runs the entire length of the country. Ancient Phoenicians shared amphorae with bustling port cities across the Mediterranean and shipped wine and other goods to …
Like any other spirit, rum has inspired culture far beyond the cocktail world: from Don the Beachcomber-era tiki bars and Hemingway wannabes, to boozy spring break culture and Jimmy Buffett beach bums. It also has a fraught history mired in colonialism, slavery, economic oppression, and organized crime. Rum, whether you know it or not, has …
The U.S. launch of Danish vodka brand Denaka says much about the state of vodka in America in 1988. Imported brands like Stolichnaya, Absolut, and Finlandia were searing hot at the time, while the domestic Smirnoff brand had been the best-selling spirit in the country for at least a decade. To stand out in the …
How Vodka, America’s Favorite Spirit, Lost Its Luster Read More »
This is an interesting case study in product positioning. Grey Goose rose to the top of the Vodka sales chart, and how did they do it? Select France to make this Vodka due to the culinary history of the place, boast about the wheat and Springwater used in making the Vodka, the kind of things …
When Bhagya and Robert Barett met on a blind date at an Irish pub called Tom Collins in Limerick, Ireland, they had no idea that their romance would be encapsulated in a Malayalee-Irish gin, just five years later. “We met in 2015, and by December 2016, Rob popped the question. We were married in Kollam …
The India-Ireland Love Story Behind Maharani Gin Read More »
