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Summer’s going on… Want to hang out at the nearest bar to get some refreshing cocktails, but the pandemic blues stopping you? Don’t fret this recent collab will remove your worries and take you on a cool vacation. Bartender Maxim Schulte has collaborated with Laiba Beverages to produce Laiba’s new line of ready-to-drink bottled cocktails. …

Maxim Schulte’s Laiba Special Edition #01 Launched Read More »

No.3 London Dry Gin is the only gin to be awarded winner of the World’s Best Gin, four times-2012, 2013, 2015, and, 2019. This masterpiece was created by Berry Bros. & Rudd, and, master distiller, Dr David Clutton, in Holland after two years. A perfect blend of Juniper, Citrus, and Spice, No.3 gin is the …

Thomas Hay-Owens: The Champion Of No.3 Gin Cocktail Competition. Read More »

As part of a new global digital campaign against excessive drinking, Pernod Ricard, the Spirits giant is encouraging young individuals to drink more. Well, this campaign is for persuading young adults to “drink more water” instead. The “Drink More… Water” Campaign The campaign, “Drink more…water” is based on the Responsible Party Initiative. Established in 2009, …

Pernod Encourages People To Drink More Water Read More »

From the previous three examples you already know why alcohol and trains are an everlasting peaceful combination. This article is all about other train excursions like that. This article is similar to the previous one but with one major change – in addition to spirits & liquors excursions in the previous article we’ll also be …

The Best Distillery Train Excursions 2021 (Part–2) Read More »

All the factors that one is able to experience while consuming alcohol like – the aroma, flavors, hints of side notes and the unique color perception of each beverage combined with constant change of scenery, comfortable seats, efficiency and a way to immerse yourself in nature. Doesn’t it sound great? Alcohol and trains go hand …

The Best Distillery Train Excursions – 2021 (Part-1) Read More »

Yes, you heard that right, a spirit which is made from leftover bread. From an initial batch of bread came 550 bottles of Okowita, a traditional spirit the makers say is far ‘cleaner’ than vodka. A Kraków-based bakery have become the national limelight after converting surplus bread into high-quality, craft alcohol. The spirit, Okowita has …

Leftover Bread To A High Class Spirit Read More »

Whiskarita joins the list of cocktails to be trademarked in the United States of America. Cocktails are rarely trademark due to nature (a drink) unlike clothes brands which are easily trademark and trademarking them is regarded to some as contentious. The first question to ask is what is trade mark ? A trademark is basically …

Whiskarita: A Trademark Cocktail Read More »

A year as challenging as 2020 couldn’t reduce the growth of the  unstoppable ready-to-drink (RTD) category. RTD sales rose by 15.8% in 2020, reaching 648.8 million nine-litre cases, according to Euromonitor International. The category’s success was so great that it  taken over total spirits in terms of volume sales in the US, and is set to become …

The World’s Top-Selling Ready-To-Drink Read More »

The world of whiskey has a lot of unique things happening every now and then. Ranging from a whiskey that has been in harmony with its cask and finely aged to be called an 80-year-old to the modern world stepping up with mind blowing ways to enhance the flavors of whiskey. The effort to produce …

WEE SMOKY – Whiskey Tuned With Scottish Pipe Music Read More »

The winner of the Diageo World Class has been announced, and it is no other person than Canadian James Grant. This announcement comes after James was named the “World Class Canada Bartender of the Year 2021.” In its first-ever, this World Class global final event was held online. What Is Diageo World Class? Diageo’s World …

James Grant: Winner Of Diageo World Class 2021 Read More »

The Drinks Drop is a UK- based company which has collaborated with 6 bars to begin with bag-in-box sharing cocktails. This collaboration has resulted in a menu of six serves which includes a wide range of cocktails for their customers to choose from. It is a three-litre boxed cocktail, containing 20 servings of a cocktail …

Bag-In-Box Cocktails, Launched By The Drinks Drop Read More »

Not very many brands can stand up to Bacardi when it comes to global name recognition. You can find this brand almost in all the countries where there is a cocktail bar. Due to its global presence, thousands of bartenders participate in the Bacardi Legacy cocktail competition. What is the Bacardi Legacy Cocktail Competition? The …

The Winner of 2021 Bacardi Legacy – Praphakorn Konglee Read More »

Truly is introducing an unparalleled new loyalty program as its hard seltzers keep flowing by the case-load in the warmth of a vaccinated summer. This initiative is to celebrate the launch of Truly’s Punch Hard Seltzer. It gives loyal fans the chance of winning a year’s worth of the drink. What Is The Entry Requirement …

Truly’s New Hard Seltzer Loyalty Program Read More »

Festivals/parties and vodka fit together in harmony like pieces of a puzzle —> The leading brand of premium vodka collaborates with world’s largest electronic dance music festival. Fascinating isn’t it? Read along to discover the uniqueness of this new limited-edition bottle 2021. “What unites us is stronger than what divides us – And together we …

2021 ABSOLUT x Tomorrowland Read More »

Jacob’s Creek & ICC – 2021 TO 2023 22 yards of pitch, two teams, eleven players, a game of strategy and a stadium filled with plethora of emotions. Cricket, a sport crowned as the second place – most popular sports in the world 2021. It has a fan base of more than 2.5 billion despite …

Jacobs Creek Partners with ICC 2021-2023 Read More »

United Breweries Group – An Indian conglomerate company with a history frame of 164 years recently passed on its flagship brand United Breweries Ltd. to the Dutch multinational company – Heineken. End of July witnessed world’s second largest beer maker taking control of India’s largest producer of beer. Heineken’s recent acquisition of additional ordinary shares …

Heineken Takes Charge Of India’s Largest Brewer Read More »

Asahi breweries, the Japanese global beverages (alcoholic and non alcoholic) and food business has entered into the hard seltzer category in the UK. With its launch of the ready to drink Viper Hard Seltzer  The Hard Seltzer category in UK is a growing one, and its current worth is £10.4 million and is forecasted to grow …

Asahi Launches A New Range Of Seltzer Read More »

Drinks Giant Diageo Becomes the First Official Spirits Sponsor of the NFL Different regions, expressions, emotions, behaviors unified by one language – Language of football. A popular sport with over 4 billion fans associated with passion and excitement, exclusively  connects people with similar interests and initiates conversations. But do you know that apart from huge …

Diageo x NFL: First Official Spirit Sponsorship Read More »