A brand in existence for more than 75 years, bringing people closer with their premium quality and careful attention to consumer needs – Lay’s. This group is known for their crispy chips with an amazing range of flavours. Lay’s is an iconic brand and you can find it almost everywhere. They have something for everyone, ranging from salty, tangy, cheese-flavoured, BBQ to even their own dips to enjoy the diversity of their products! Now, one would have never thought Lay’s venturing into the alcohol industry but here it is – Lay’s limited edition Potato Vodka. I know, this is exciting isn’t it? Well, let’s explore the flavour of this amazing vodka.
‘Wherever celebrations and good times happen, the LAY’S® brand will be there just as it has been for more than 75 years. With flavours almost as rich as our history, we have a chip or crisp flavour guaranteed to bring a smile on your face.’– Lay’s
The formation of Lay’s
Herman Lay introduced Lay’s to the world and his efforts still shine till today. In 1932, He opened a small snack food company in Nashville, Tennessee. Shortly after, he purchased the Georgia based potato chip company – ‘Barrett Food Company’ in 1938. The name of this company was changed to ‘H.W Lay Lingo & Company’ and Lay covered the U.S selling the chips products from the trunk of his car. In 1944, the name of the company was shortened to ‘Lay’s Lay Lingo Company’ and they became the first snack food company to purchase television commercials.
At times you must have heard ‘Frito-Lay’ instead of Lay’s, right? Well in 1961, the Frito company merged with Lay’s and thus was formed – Frito-Lay Inc. For the next 5 years, they started accessing the international markets and eventually their sales increased enormously. In 1965, Frito-Lay merged with Pepsi-Cola to form PepsiCo. and since then the company has found various ways to keep their chips fresh and increase their shelf life. Lay’s has introduced various flavours under the guidance of PepsiCo. and still continues to do so.
The unexpected product – Lay’s Potato Vodka
This product that took everyone by surprise, is a limited-edition vodka by Lay’s in partnership with Eastside Distilling. This vodka is only being sold through Eastside Distilling’s website and has gathered a huge fan following already. Lay’s Potato Vodka is made using the same potatoes that are used to produce Lay’s Potato chips – ‘well known proprietary potatoes.’ This collaboration between a snack company and an alcoholic beverage company is spot on and has resulted in a release that is already sold out! This new product went out of stock on the same day of its release.
At Lay’s, we’re always looking for new and innovative ways to bring joy and fun to our fans. This launch comes just in time for the holidays so our fans who are 21 years old and over can enjoy Lay’s in an exciting, brand-new way at their get-togethers or can gift Lay’s Vodka to the Lay’s fan in their lives. And you never know what future plans we have up our sleeves! We love to keep our fans guessing as to what is coming next.”Frito-Lay North America’s senior director of marketing, Melissa Miranda
The ABV of this product is 40% , it is four times distilled and it is priced at $40 for 750ml. The consumers were satisfied by the Lay’s Potato Vodka and there are expectations of various unique flavour pairing launches in the near future.
A little about Eastside Distilling
Established in 2008 and located in Portland, this distillery is now bestowed with the title of the country’s first and only publicly traded craft distillery. For over 12 years, they have invested their time, focus and efforts to develop, mature and perfect their ways of production. The end result of all that hard work was a range of award-winning spirits. Their portfolio includes originals like the Quercus Garryana barrel-finished Burnside Whiskey family, Portland Potato Vodka, Hue-Hue Cold Brewed Coffee Rum, and Azuñia Organic Tequilas.
‘Our mission is to bring premium beverages to the masses, not the few.’– Eastside Distilling.
Their range of spirits :
- Azuñia Reposado Tequila
- Azuñia Añejo Tequila
- Azuñia Black Tequila
- Azuñia Blanco Tequila
- Burnside Oregon Oaked Bourbon
- Burnside Goose Hollow RSV Bourbon
- Burnside Oregon Oaked Rye
- Burnside West End Blend
- Burnside Buckman RSV 10YR Bourbon
- Burnside Black Bourbon Casked Rye
- Portland Potato Vodka
- Hue-Hue Coffee Rum
- Oregon Marionberry Whiskey
- Portland Mule