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Proof Drinks Expands Global Presence

Proofs Drink is a private limited company which is based in the United Kingdom. The company sells and distributes drink brands. Its trading began on the British market on 8th April 2008. According to GlobalDatabase, Proof Drinks had a Working Capital of £569,628.00, Total Assets of £3M and Cash of £100,943.00 as at 2019.

What Is Proof Drinks Line Of Business?

The main business activity of Proof drinks is the wholesale of spirits, beer, wine, and other alcoholic beverages. The company helps in brand management and positioning, market research, online research, online support, logistics and distributions, and other related services.

What Are The Brands Associated With Proof Drinks?

Proof drinks have a deal with Ryan Reynolds, a Hollywood star to help distribute the Aviation Gin brand. Aviation Gin is made in Oregon and owned by Reynolds. This partnership was struck to help grow the presence of Aviation Drinks in Britain.

According to TheDrinksBusiness, this brand which is distilled and bottled in Portland is responsible for about 37% of the total gin category growth last year in the United States. Aviation Gin brand is already being sold in more than 40 countries and Proof Drinks is looking after its distribution in the UK.

“Aviation is a smooth, quality spirit with a wonderful backstory. We can’t wait to start working with the brand and introduce this American gin to a wider UK audience.”

By Paul Ferguson (The co-founder of Proof Drink)

“The UK is a huge priority for us. It’s the most discerning gin market and we’re hopeful the momentum we have around the world and in the UK will help us worm our way into more hearts, minds, and Martini glasses across Great Britain.”

By Reynolds

What Other Brands Are Associated With Proof Drinks?

The Proof team keeps looking for innovative ways to expand its presence globally by partnering with brands in the alcoholic beverages market. Some of the other brands that Proof Drinks is associated with include:

  • Cazcabel Tequila
  • Cihuatán Rum
  • CUT RUM
  • Grace O’Malley
  • Kavka Vodka
  • Pistonhead Lager
  • Proclamation Whiskey.
  • Rebellion Rum
  • Silent Pool Gin
  • Sloane’s Gin
  • Storywood Tequila
  • The Lost Explorer Mezcal

Which other Place does Proof Drinks Have a Huge Presence?

Proof Drinks recently expanded its reach to the Asia-Pacific (APAC) region. It arrived in Australia and started introducing the brands in its portfolio to the market in July 2021. Proof Drinks Australia is now specialized in the importing, selling, and marketing of premium drinks brands from around the globe.

Drew Doty a veteran in the global and Australian alcohol is the managing director, with Luke Frost as the General Manager and Craig Dearden the Operations Director.

“Proof Drinks has had a strong reputation in the European market for many years, acknowledged as key innovators in the alcohol distribution space.”

By Drew Doty

He continued, “However, as the world continues to adjust to the reality of limited travel for the foreseeable future, we knew there was an excellent opportunity to bring some beloved international brands down under for the very first time; giving Australians the chance to experience some more of the impressive and high-quality products that top-end distillers from around the world have on offer.”

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