Independent company Bacardi has promoted Kerry Carr to its global leadership team to spearhead performance and revenue growth management worldwide.
Carr currently acts as senior vice president global performance management at Bacardi.
Her responsibilities will be extended to include revenue growth management and Bacardi enterprise services, in addition to her existing responsibilities of strategic projects, global reporting and metrics to drive business performance.
She will report to Bacardi executive vice president and chief financial officer Tony Latham.
“Kerry’s track record for understanding the needs of our company, delivering transformational finance and business performance programmes, along with her embodiment of our unique culture and values makes her a leadership role model across the business,” Latham said.
“Her ingenuity in problem-solving, collaborative approach to managing change, and results-driven leadership make her a valuable addition to our global leadership team at Bacardi.”
Carr joined Bacardi in 2014 and has been tasked with driving global performance management.
She has also been credited for being ‘integral’ to the integration of Patrón Tequila, which Bacardi acquired in 2018.
Carr has 30 years’ experience at consumer goods companies, having worked in operations, supply chain, organisational design and finance roles with global brands including The Walt Disney Company and Avon Products.
Carr said: “It has been such a rewarding journey at Bacardi to help build the foundation for programmes and services that best leverage the skills of our people while driving business effectiveness.
“I get tremendous energy from engaging with others in the service of delivering for our shareholders, our company and our people.
“Every day, I am humbled by the opportunity to contribute to this iconic, family-owned company and am excited to be part of the next chapter.”