Gin brand Tanqueray and the Netflix hit show Bridgeton have teamed up to launch an original video campaign. The video campaign features American musician and actor Joe Jonas as he explains about the ‘T-time’ and ‘How to be a Bridgerton’. The ‘T’ in ‘T-Time’ is associated with Tanqueray gin.
The partnership marks a welcome to Bridgerton’s second season premiere, which will be telecasted on 25th March. The partnership features the ‘Make it T-time campaign’, an original video series, exclusive prizes and limited edition cocktail kits for fans.
Netflix’s Bridgerton series is based on the book Bridgerton and is set during the Regency era in England. The show aired its first episode on 25th December 2020. The series features eight close-knit siblings of the powerful Bridgerton family and their journey to find love. Bridgerton gives you everything in the series: romance, comedy, drama, tradition, suspense, history, diversity, indignity, scandal, and above all, true love.
In the video campaign, Joe Jonas learns how to be like a Bridgerton family member. The video also features Jonathan Bailey, who plays Anthony Bridgerton, and actress-writer Phoebe Robinson (a.k.a The Queen), also a Bridgerton ‘superfan’; who teach Jonas how to be a Bridgerton while having T-Time, with a T of Tanqueray.
“Teatime in the Regency Era was the epitome of elegance. And with the second season of Bridgerton on the horizon, I think it’s the perfect time to bring this grand tradition out of the sitting rooms, drawing rooms and garden gazebos of yore to give it a fresh, modern-day twist. T-time is the perfect occasion to take a break from your day-to-day routine, adding a little bit of sparkle, scandal and surprise to your life by enjoying a delightful Tanqueray cocktail or two with your friends and loved ones.”
By Christina Choi, senior vice-president of rum, Tequila, gin at Diageo.
As part of the campaign, fans can win one of three exclusive experiences.
These include- The Queen’s Ball experience, which will be based in New York City, US, and will consist of hotel accommodation, an appointment with a stylist, a Tanqueray T-time happy hour, plus access to a Bridgerton-themed ball; a Bridgerton watch party, which will involve a Regency-era-themed T-time cocktail experience, hosted in a hotel suite or viewing location, with 10 friends; and a Regency-era live oil painting, whereby 10 friends will be invited to a hotel suite, with a stylist on-hand to dress guests and finishing with an artist painting the scene.
“Bridgerton has such a unique aesthetic that transports viewers into a lavish, stylish, diverse world. And after season one, we saw just how much fans enjoyed bringing that world home through fashion, decor and gatherings. Watching the internet’s favourite almost-Bridgerton, Joe Jonas, learning how to ‘T’ from Jonathan Bailey and Phoebe Robinson is a celebration of all of us who are channelling our inner Bridgerton and gearing up for season two.”
By Magno Herran, head of marketing partnerships at Netflix.
To mark the partnership, Diageo has released limited-edition Tanqueray x Bridgerton cocktail kits, which can be purchased through cocktailcourier.com ahead of the season two premiere.
The kits include tea-inspired Tanqueray cocktails representing the families featured in the second season: the Bridgertons, the Featheringtons and the Sharmas.
Check out the ad video “It’s not teatime. It’s T-Time” – https://www.youtube.com/watch?v=rEPi8VTk9EA
Celebrate the perfect mixture of ingenuity, heritage and hard work of Tanqueray Gin like a Bridgerton. Get your bar stocked with your favourite Tanqueray gin and welcome the world premiere of the second season of the series. T-Time experience with London’s powerful Bridgerton family!!!