The famous AMC’s zombie-horror series, The Walking Dead is premiering its eleventh and final season on 22nd August (today). Recently, the Sexton Single Malt Irish whiskey has partnered with the AMC Studios for all three installments of the show’s final season, running through late 2022. The official announcement – Sexton Single Malt Irish Whiskey is the Walking Dead series’s official whiskey.
The collaboration: “Celebrate Life”
The actor Jeffrey Dean Morgan, a.k.a ‘Negan’ said- ‘Even zombies enjoy a glass of whiskey.’ The Sexton Single Malt whiskey is symbolic of being mysterious, traditional, and iconic whiskey. The actors in the series, Norman Reedus and Jeffrey Dean Morgan, became a fan favorite of it, following its release in October 2010.
“A season-long partnership like this gives us so many meaningful opportunities to interact with and excite fans of The Walking Dead. The Sexton Single Malt is a brand that is perfectly aligned with the spirit and escapism of this series, and we’re excited to collaborate across all 24 of these final episodes in a variety of ways that delight this highly engaged and vibrant fan community.”By Kim Granito, executive vice-president of The Content Room for AMC Networks
The partnership will feature cocktail experiences, behind-the-scenes content, and customized retail offerings to the ‘The Walking Dead’ viewers which are inspired by the whiskey’s slogan- “Celebrate Life”.
To start with partnership, Sexton Single Mart has debuted a ‘cinematic’ campaign, produced by creative agency ‘Dead As We Know It’ and directed by RSA Films’ Jake Scott, which will air during each of the series’ eight episodes me as part one of The Walking Dead season 11.
The campaign gives the message to the viewers- shortness of human life and the need for treating ourselves to the things that bring us joy. The ad juxtaposes the bleak representation of life depicted in The Walking Dead with the Sexton Single Malt as one of the ‘joys of living’.
For The Walking Dead Cocktail Kit, the brand has teamed up with a US-based Cocktail Courier which features a recipe and ingredients for eight servings of the cocktail called Live for Today. This experience combines apéritif liqueur, blood orange, grapefruit, and Sexton Single Malt – crafted from Irish malted barley and aged for four years in oloroso Sherry casks. The kit retails at RRP US$ 64.99 and will be available from 22 August at cocktailcourier.com.
“The Sexton Single Malt and The Walking Dead share a fan base that values a life well-lived. Our motto is, ‘You have a single life. Drink a single malt’ encapsulates that spirit.”By Lander Otegui, senior vice-president of marketing for Sexton owner Proximo Spirits
“As the official whiskey of The Walking Dead, we are excited to connect with the show’s monumental and loyal followers over the highly anticipated final season, and offer them fan-focused experiences and limited-edition retail merchandise unique to our partnership.”By Otegui
The fans will also be able to ‘unlock’ exclusive series content from Sexton whiskey bottles, such as discount codes for merchandise. In 2022, fans can look forward to the release of a limited-edition bottle cobranding the partnership, as well as contests and recipes shared via The Walking Dead social media pages.
About Sexton Single Malt Irish Whiskey
The Sexton Single Malt Irish whiskey is a traditional and iconic whiskey from Ireland, made by master blender Alex Thomas. It is made from 100% unpeated Irish malted barley, triple distilled in copper pot stills. After the liquid is aged in Spanish Oloroso sherry casks, the whiskey gets its rich, complex, and fruity character. It comes in a special black, eye-catching hexagonal bottle. In 2018, Sexton Single Malt Whiskey won a Master medal for its bottle design in The Global Spirits Masters Design & Packaging Masters.
Tasting Note by The Chaps at Master of Malt
- Nose: Rich aromas of nuts, marzipan, and dark chocolate with a pinch of spice.
- Palate: Dried fruit followed by honeycomb sweetness, apricots, lemon zest, prunes, and oak spice.
- Finish: Woody on the finish, with honeyed sweetness coming through.
The best-selling Irish Single Malt in America.
Now, you can celebrate The Walking Dead series finale by having a watch party with friends on Netflix, sipping the marvelous Sexton Single Malt Irish whiskey, or the cocktail kit, and seeing the epic human vs. zombie fight for Alexandria. Raising a toast to“the Beginning of the End” this finale!!!