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Bacardi brandy

Good Man: Bacardi’s first made in India Brandy

“Do what moves you!”


The world-renowned brand Bacardi is all set to launch its first Indian-made bottling. Bacardi India recently launched ‘Good Man Brandy’ in the Indian markets. The bottling is Bacardi’s first Indian-made brandy.

Good Man brandy symbolizes a way to disrupt ‘the premium brandy segment’. Barcadi India reported Good Man brandy as a celebration to welcome new customers who seek to be the best version of themselves.

“We are excited to announce Bacardi India’s foray into the premium brandy segment with the launch of Good Man. Our aim is to grow the business five-fold by 2030, and this launch reiterates our commitment to the market. It fortifies our premium portfolio as we continue to capture a larger share of the brown spirits category. It’s also a major step to strengthening our presence in the country, with this being the first in-house brand created in the market, specifically with the Indian consumer in mind.”

By Sanjit Randhawa, managing director for Bacardi India

“Good Man aims to offer an enhanced drinking experience to the discerning Indian consumer. It is an important launch in the portfolio, and we are very optimistic. Initially, we will focus on understanding consumer sentiment, and then we will take this brand to more markets.”

By Ayaesha Gooptu, head of innovations, Asia Middle-East and Africa at Bacardi

The brandy is made from a blend of grain spirit with French and Indian grape brandies. The distilled blend is matured in oak casks for a minimum of two years. 

  • The tasting notes include boasting woody flavors with fruity notes of pear and apple, the palate is rich with hints of raisin, vanilla, and honey.
  • Bacardi said Good Man is best served neat, or on ice with a mixer.

India is the largest brandy market globally, claiming 39% of the world’s consumption, according to Bacardi. While the brandy category is said to be growing at 3% year-on-year in India, premium brandy is expanding at 16%. The introduction of Good Man makes Bacardi the only international player in India’s premium brandy sector, which is growing about five times faster than the brandy category as a whole in the country, according to The Drinks Report.

Good Man will be available first in the southern states of India, including Kerala, Karnataka, Telangana, and Pondicherry. Here, the brand’s 98% market in India is concentrated.

“Consumers across the country are open to experimenting more in their drinking choices and are seeking more premium experiences. Good Man, with its international lineage, aims to inspire this new-age Indian drinker to find their true voice, express their true self, and enjoy a drinking experience that is frankly a cut above all the rest.”

By Zeenah Vilcassim, head of marketing at Bacardi India.

Bacardi India is ready to celebrate its first Indian-made Brandy release with Good Man. The Indian market is all set to welcome the new release. Cheers!

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