If you like your gin swizzled in a cocktail, then this product is going to save you the hassle of making one on your own! The launch of flavoured carbonated gin-cocktails by BEAT Cocktails is all set to make your drinking experience a memorable one. Plus the good news is it’s available in not one, or two but three exquisite flavours. So, have a look and get ready to order?
Why Beat Cocktails?
Vidur Relan & Rohan Khare are the masterminds behind this magnificent brand. Vidur – an aspiring serial entrepreneur was inspired by the accelerated growth and fame of the hard seltzer market in the US while his time there as a student. When he returned back to India, he gained some experience working in the Indian Private Equity industry and later combined his insights with his desire to venture into the uncharted territory in the Indian Alcohol Industry.
Whereas, Rohan – A second generation entrepreneur, was drawn to this experiment due to his inquisitiveness towards the tastes and preferences of India’s drinking masses. This is how the brand Beat was established.
“The era of ready to drink cocktails is now here. It intends to offer the evolved consumer segment a hassle-free drinking experience, convenience and a great variety. We have started with gin-based cocktails as Gin is a preferred cocktail base and will soon be expanding this list to include more spirits. We aim to bring unique and crafted cocktails within our portfolio.”
By Vidur Relan
Beat’s mission is to provide a convenient, memorable and value for money experience for your cocktail drinking sessions. Well, that’s not all – the cocktails produced by BEAT are a healthy alternative to various alcoholic beverages but with the same unique flavour categorization.
The production process takes place in a facility in Goa, the brand claims their cocktails are a convenient and guilt-free alternative to what the market offers. The team of Beat wants to introduce a varied and larger segment of the Indian society to the cocktail/hard seltzer category. They are slowly venturing their way into the Indian territories; the initial launch was in Goa in 2021 and as of Feb 2022 – these amazing cocktails are available in Delhi too.
The holy trinity of Beat Cocktails
- Gin Seltzer Original – A refreshing cocktail with a balanced taste of tonic combined with subtle tropical hints. The classic notes of gin mixed with fruity undertones. The ABV of this seltzer is 8% and it is available in a 275ml bottle.
- Gin Seltzer Cucumber Ice – A refreshing cocktail with a balanced taste of tonic combined with subtle hints of cucumber. Grassy flavor and well the classic notes of GIN! This cocktail is designed for those hot, laid-back afternoons, quirky get together and to satisfy those cool, refreshing cravings. The ABV of this seltzer is 8% and it is available in a 275ml bottle.
- Gin Seltzer Watermelon Crush – A fruity cocktail with the goodness of gin mixed with funky and sweet notes of watermelon. The ABV of this seltzer is 8% and it is available in a 275ml bottle.
For more information, visit – Official website or Instagram