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Pernod Ricard

Pernod Ricard is a French conglomerate company that is a convivial, responsible, and successful global group manufacturing wine, spirits, and non-beverages. The company is placed Number 2 worldwide with one of the most comprehensive portfolios with 240 premium brands available in over 160 countries including Europe, the Middle East, Asia Pacific, Africa, the U.S.A., etc. The company has 94 production sites in 24 countries, operating as of 30 June 2020 and 18,776 employees across the world (as of 30 June 2020). The company’s market capitalization is around $53.8 Billion in 2021and made an annual sale of $9.1 billion this year. The company is headquartered in Paris, France. The vision of the company is “Créateurs de Convivialité” meaning “Make a new friend every day.” That motto was voiced by Paul Ricard. The company believes that Convivialité is more than their profession: it is their driving purpose. The company’s unique portfolio of strong, premium brands, long-term customer-centric strategy, highly dedicated teams, and sustainable and responsible approach to everything they do; helped the Group in becoming the world leader in wines and spirits. Alexander Ricard is the present Chairman and Chief Executive Officer of Pernod Ricard.


  • 1975: Creation of Pernod Ricard from the merger of two French anise-based spirits companies: Pernod, founded in 1805, and Ricard, created in 1932 by Paul Ricard.
  • 1988: Acquisition of leading Irish whiskey producer Irish Distillers – the owner of Jameson.
  • 1989: Acquisition of Orlando Wyndham, makers of Jacob’s Creek 
  • 1993: Creation of joint venture between Pernod Ricard and the Cuban rum company, Cuba Ron to market and sell Havana Club.
  • 2001: Acquisition of Seagram, securing key positions in whisky (Chivas Regal, The Glenlivet, Royal Salute) and cognac (Martell) categories
  • 2005: Pernod Ricard becomes world #2 wine and spirits organization with the acquisition of Allied Domecq and brands such as Mumm, Perrier-Jouët, Ballantine’s, Malibu, and Beefeater
  • 2007: Became the first global wine and spirits group to introduce the pregnancy warning label to all products throughout Europe 
  • 2008: Acquisition of Vin & Sprit – the owner of Absolut Vodka
  • 2016: Acquisition of majority stake in Black Forest Distillers GmbH – the owner of the super-premium gin, Monkey 47. The signing of the United Nations Sustainable Development Goals. 
  • 2017: Acquisition of majority stake in high-end bourbon producer Smooth Ambler and Del Maguey Single Village, the #1 mezcal in the United States. 
  • 2018: Launch of Transform & Accelerate, Pernod Ricard’s strategic plan
    – Nomination of Pernod Ricard as a member company of Global Compact Lead
    – Adhesion to the New Plastics Economy led by the Ellen MacArthur Foundation
  • 2019: Launch of new 2030 Sustainability & Responsibility roadmap ‘Good Times from a Good Place’
    – Acquisition of the super-premium gin, Malfy. 
    – Acquisition of a majority stake in super-premium bourbon Rabbit Hole Whiskey
    – Acquisition of Castle Brands (Jefferson’s), expanding our bourbon and whiskey portfolio
    – Acquisition of Firestone & Robertson Distilling Co., owner of the super-premium Texan whiskey TX
    – Breaking ground for the first single malt distillery in continental China at Emeishan (Sichuan)

Brand Portfolio

Strategic International Brands:

  • Ricard
  • Mumm
  • Perrier-Jouët
  • Martell
  • Malibu
  • Ballantine’s
  • Chivas
  • Beefeater
  • Jameson
  • Havana Club
  • Royal Salute
  • The Glenlivet
  • Absolut

Prestige Brands:

  • Mumm
  • Perrier-Jouët
  • Martell
  • KI NO BI
  • Jameson
  • Midleton Very Rare
  • Rabbit Hole
  • Havana Club
  • Ballantine’s
  • Chivas
  • Royal Salute
  • Secret Speyside
  • The Glenlivet
  • Avion
  • Absolut Elyx
  • L’Orbe

Speciality Brands:

  • Italicus
  • Lillet
  • Pernod
  • Suze
  • Augier
  • Malfy
  • Jefferson’s
  • Lot No. 40
  • Powers
  • Redbreast
  • Smooth Ambler
  • TX
  • Method & Madness
  • Monkey 47
  • Plymouth Gin
  • Ceders
  • Green Spot
  • Aberlour
  • Scapa
  • Altos
  • Del Maguey
  • Ostoya

Wine Brands:

  • Brancott Estate
  • Campo Viejo
  • Church Road
  • George Wyndham
  • Jacob’s Creek
  • Kenwood
  • St Hugo
  • Stoneleigh
  • Ysios

Strategic Local Brands:

  • Pastis 51
  • Seagram’s Gin
  • Kahlúa
  • Minttu
  • Ramazzotti
  • 100 Pipers
  • Blenders Pride
  • Imperial Blue
  • J.P. Wiser’s
  • Royal Stag
  • Clan Campbell
  • Imperial
  • Long John
  • Passport Scotch
  • Something Special
  • Olmeca
  • Becherovka
  • Wyborowa
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