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Bushmills x Shelby family partnership

Bushmills & Peaky Blinders: It’s Official

“It’s a natural meeting of the minds between a famed Irish whiskey company and the ingenious Shelby Company Ltd.”

According to Maxim website

The Peaky Blinders, a hit gangster drama show, and the oldest licensed Irish whiskey distillery since 1608, Bushmills have made their partnership official. 

The television series is created by Steven Knight. The series frames its characters around the true story of The Shelby Family. The story is based on a gangster family of Irish-Romani origin set in Birmingham, England, starting in 1919- Tommy Shelby and co. The story gives an insight into the notorious, ambitious, historic, and dangerous world of the Perky Blinders gang. 

Running on the sixth and final season, the series has made its official partnership with the oldest licensed Bushmills Whiskey Distillery. This partnership will officially be featured from St. Patrick’s Day until the end of 2022.  

“Leader and mastermind Tommy Shelby (sharply outfitted in a three-piece suit and played with devilish charm by Cillian Murphy) famously asks for Irish whiskey whenever the choice presents itself (“Scotch or Irish?”), and old bottles of Bushmills have appeared from time to time in the famed show.”

According to Maxim

 “The Shelby Family and Bushmills Irish Whiskey share stories of passion and perseverance in the face of adversity. Bushmills has never wavered from its commitment to crafting great whiskey with a recipe passed down through generations of skilled and devoted whiskey-makers.”

According to Bushmills

This collaboration also includes a special cocktail, the “Shelby Sour” which can be ordered free of cost by fans at the whiskey bars that carry Bushmills. 

Maxim’s website also presents a recipe for the Shelby Sour cocktail. The fans can whip up this cocktail at home and be ready for the Sunday premiere of the show.

The Shelby Sour 


  • 2oz Bushmills Original
  • 0.75oz Orange Liqueur
  • 0.50oz Lemon Juice
  • 0.25oz Simple Syrup
  • 1 Mint Sprig


  • In an iced mixing tin, combine all ingredients
  • Shake
  • Double strain over Iced rocks glass
  • Garnish w/ Mint sprig and Orange Peel

Bushmills Distillery will also be releasing a limited-edition whiskey and an ad campaign to celebrate the partnership of the bold and stylish Shelby Family.

Be ready with your favorite Bushmills whiskey for the watch party of Perky Blinders, with friends on Netflix. You can also celebrate the partnership by ordering yourself The Shelby Sour cocktail at bars. Don’t fret; Bushmills has got the Shelby fans covered on the cocktails. 

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