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Bass Brewery

Bass Brewery is known for its long history and magnificent quality that made it very popular and also the highest-selling brand in the UK. This was one of the many successful events that Bass Brewery witnessed. Although the brand has its share of ups and down, relaunches in many regions saw the same popularity that Bass Brewery is known for.  

  • Founded by – William Bass in 1777
  • Acquired by – Anheuser-Busch InBev
  • Place Of Origin – England
  • Headquarters – Burton-upon-Trent, Staffordshire (brewery); Luton, Bedfordshire (Bass brand), England
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The Story of Bass Brewery

Bass Brewery is no longer an individual standstill but has been divided into many brands. Majorly acquired by ABInBev, Bass had become the largest brewery in the world by 1877. Its pale ale was imported throughout the British Empire and soon the iconic red triangle logo became the UK’s first registered trademark. In 1960, it merged with Charrington United Breweries and became the largest UK brewing company – Bass Charrington. While the brewing operations were controlled by ABInBev, the hospitality side was renamed as Six Continents plc. In today’s world, the brewing of Bass is done by Molson Coors while the rights still remain with ABInBev. Although ABInBev was trying to sell the rights for Bass for £10 million to £15 million, this event didn’t take place and Bass was relaunched in 2018.

Sponsorships done by Bass Brewery 

  • Bass sponsored Derby County Football Club from 1984 to 1986. 
  • Bass sponsored Crewe Alexandra Football Club from 1986 to 1989.
  • Bass sponsored Blackpool Football Club from 1988 to 1990.
  • Bass sponsored Bohemian Football Club from 1993 to 1994.
  • Bass was the main sponsor of Bristol Rugby for 2006–07.
  • Bass was a major sponsor of Pontypridd RFC during the 2009–2011 seasons.

Product range

  1. Draught Bass
  2. Bass Ale
  3. UK Keg Ales 
    • Bass Extra Smooth
    • Bas Mild XXXX
    • Bass Best Scotch
  4. Shandy Bass – It was a shandy made with bass beer and lemonade, discontinued in 2018.
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