Captain Morgan

Captain Morgan is a brand of flavoured rums produced by British alcohol conglomerate Diageo. It is named after the 17th-century Welsh privateer of the Caribbean, Sir Henry Morgan. Since 2017, the label has used the slogan “Live like the Captain”. Since then the brand has made its mark in the global spirits industry. It is relished in over +100 countries with more than 11 million cases sold each year. The premium luxe taste and the global presence of Captain Morgan truly make it International rum.

Manufacturer: Diageo
Established: 1943
Country of origin: Jamaica
Alcohol by volume: 35%
Proof (US): 70 (Original)

The USP of the brand’s rum is the smooth taste of the carefully blended finest Caribbean Rums. The rum-making starts creating molasses from the sugar cane juices. Then, yeast and water are added to molasses and distilled in column stills. The yeast is always carefully chosen to ensure the right taste profile and aroma of the final rum. The liquid is then matured in charred white oak barrels. The blending technique is carefully selected for each rum to impart the smooth taste that the brand is known for in the world. The blending process uses secret recipes which have been passed down through generations.

Official website- https://www.captainmorgan.com/en-row/
Facebook ID- https://www.facebook.com/CaptainMorganIn
Instagram ID- https://www.instagram.com/captainmorganindia/

Awards

In 2018, Captain Morgan boasted the highest rate of growth for any international rum brand, earning it the title of Rum Brand Champion 2018 from The Spirit’s Business.