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Mauritian Beach Bum Rum enters India

“You gather the idea that Mauritius was made first and then Heaven, and that Heaven was copied after Mauritius”

– Mark Twain.

Beautiful landscape, elegant plains, sunset on the beach, underwater activity, or vacation abroad with family or partner- Mauritius fulfils all your needs. Mauritius known as ‘Paradise Island or Heaven on Earth’ is an island nation located off at 2400 km approx. from the southeast coast of the African continent in the Indian Ocean. Its outlying territories are Rodrigues Island, situated about 340 miles (550 km) eastward, the Cargados Carajos Shoals, 250 miles (400 km) northeastward, and the Agalega Islands, 580 miles (930 km) northward from the main island. The volcanic island is surrounded by lagoons and palm-fringed beaches with coral reefs on the coastline. A scenic tourist destination island to relax and enjoy the vacations with bustling nightlife, preserved marine eco-system, rich cultural heritage, and amazing coastal beaches. The destination spot is also famous for fun activities, which include- Parasailing, Bounty Pirate Boat Trip, Half day Sea Kayaking trip to Ile D’Ambre, Seabob Adventure in the North of Mauritius – At Grand Bay, Stand up paddle (SUP) at Mont Choisy, Water Ski, Deep sea fishing, Glass Bottom Boat Trip and Snorkeling at Blue Bay Mauritius, Semi Submarine trip, Scuba diving, Safari, etc.

Coupled at home and cannot go to Mauritius because of Travelling restrictions? Not to fret, Beach Bum Rum has come up with a solution. The brand promises to give you ‘A Taste of Mauritius’ through their rums. The craft blend of rums is sourced from the finest sugar cane, coconuts, and vanilla from Mauritius. The final rum is produced by combining both column and pot stills in the distillation process. Hence, the Beach Bum Rum brand produces a traditional yet modern rum to enjoy! 

“You long to feel the sand beneath your feet as you shuffle along the office hallways. And the sun is long gone by the time you make your nightly exit. You need a drink. You need a holiday. We know. So we made Beach Bum Rum – your escape from the daily grind infused with the spirit and flavors of Mauritius. Lose the tie, put your feet up and live the island”,

the official website announced.

The rums were developed by Scottish entrepreneur David Adamson, who visited Mauritius on a trip in 2016. He wanted to create rums infused with the spirit and flavour of Mauritius. The award-winning rum brand range comprises the Beach Bum Rum Gold and Beach Bum Rum Silver.

After its successful launch in October 2020 in the UK, Beach Bum Rum has expanded its international market to nine countries including Latvia, Romania, Slovakia, the US, etc. The award-winning Rum brand is happy to announce its partnership in India through Alcohaulers. The brand will roll out in Bangalore, Goa, and Mumbai with a focus on the premium on- and off-trade venues initially via Alcohaulers.

We’re very excited to be entering one of the world’s biggest rum markets, and believe that Beach Bum will be a great hit. The Indian drinks segment has seen rapid growth in value over the last five to seven years and consumers are now searching for authentic craft products like Beach Bum.

-David Adamson, the Founder.

BEACH BUM RUM SILVER

Beach Bum Rum Silver is a taste of Mauritius in a bottle. The official Tasting Notes include-

  • NOSE: Aromas of fresh young coconuts and fragrant vanilla are prominent with hints of banana leaf in the background. 
  • PALATE: Flavours of sugarcane and fresh-cut grass on a summer’s day. 
  • FINISH: Smooth and luscious.
  • AVAILABLE FORMATS: 43% ABV for 75cl and 40% ABV for 70cl.

Beach Bum Rum Silver has won prestigious awards including- Silver Winner: IWSC 2020, Silver Winner: London Spirits Competition 2020, and Bronze Winner: World Spirits Competition San Francisco 2020.

BEACH BUM RUM GOLD

Beach Bum Rum Silver is a taste of Mauritius in a bottle. The official Tasting Notes include-

  • NOSE: Aromas of butterscotch and fresh vanilla are prominent with hints of honey in the background.
  • PALATE: Notes of toasted coconut and caramelized molasses, leaving you ready to sink blissfully into your hammock.
  • FINISH: Deep and smooth.
  • AVAILABLE FORMATS: 43% ABV for 75cl and 40% ABV for 70cl.

Beach Bum Rum Gold has won prestigious awards including- Bronze Winner: IWSC 2020, Silver Winner: London Spirits Competition 2020, and Bronze Winner: World Spirits Competition San Francisco 2020.

The Silver and Gold bottling are both priced at £29.99 (US$41) per 700ml bottle. The rums are available to buy online from the official website, from Master of Malt in the UK, and Extraprodukty in Slovakia.

For official website- https://beachbumbeverages.com/
For Mauritius trip information, visit- https://mauritiusattractions.com/ 

Beach Bum Rum Silver is best enjoyed as a mixer in cocktails or as the base for cocktails such as the Daiquiri. Beach Bum Rum Gold can be consumed as a mixer in cocktails or, with classic Piña Colada, or over ice.

Have the tropical Taste of Mauritius at home with Beach Bum Rums. Indulge in the island’s experience of sandy beaches and tropical coasts with the premium spirit. If possible, go for a vacation at Mauritius and enjoy the fun activities on the island or just relax on the summery beach.

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