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Teremana Tequila

Mast-Jägermeister partnered with Teremana Tequila

Teremana Tequila founded by actor ‘The Rock’ Dwayne Johnson is all set for its global release. Teremana Tequila has partnered with global spirits company Mast Jäegermeister and Siete Bucks Spirits for the global distribution of tequila.

The official announcement was made by Dwayne on the 27th of January through an Instagram post. The actor and partner company Mast Jäegermeister had an (in-person) Teremana board meeting on 26th January to discuss the investment and expansion terms. 

“Highly productive (in person) @teremana board meeting with our global distribution partners Mast Jäegermeister and Siete Bucks Spirits.”

By Dwayne Johnson, Founder (through an Instagram post)

Teremna Tequila (‘Teremana’ meaning Spirit of the Earth) is a tequila brand introduced by actor Dwayne Johnson along with co-founders Dany Garcia, Jenna Fagnan, and Ken Austin in March 2020 in the US. The NOM number for the brand is 1613. At Destilería Teremana de Agave, they hand-craft Teremana in small batches with a love for great tequila made the right way. The idea behind Teremana is making tequila to bring people together. The tequila is sold in three bottling ranges- Blanco, Reposado, and Anejo.

The brand subsequently launched in Canada and Mexico and sold around 300,000 nine-liter cases in its first year. In 2021, the brand hit a new record by closing in on selling 650,000 cases for its first-year sales. Teremana Tequila officially broke all records in the spirits industry with the achievement.

“If we were going to build Teremana from the ground up to be successful – I had to commit to understanding the Tequila and Spirits Business and all its sectors and verticals. Steep, yet invaluable learning curve. Teremana has now broken all spirits records in its first year of sales due to the tremendous team of executives I’m lucky enough to have who run the day-to-day operations masterfully.”

By Dwayne Johnson

‘Mast-Jägermeister will further assist in the Tequila’s international sales, marketing, and logistics strategies and bring ‘organizational structure’ to Teremana’s international rollout in the coming months, the Spirits Business explained.

“We have created a trailblazing, legacy partnership with Mast Jägermeister and have worked closely from a place of shared values, principles, and a core belief in the Teremana brand. It is now time to make Teremana Tequila a true global Tequila brand, to be enjoyed by people around the world. Moving forward, we will work extremely hard to increase capacity, scale, and distribution.”

By Dwayne Johnson

“Committed to having Teremana as the next major brand in [its] portfolio. For our company, this is a very exciting opportunity to add such a strong and dynamic brand to our portfolio. It is a great complement to our line of Jägermeister products, and we look forward to tapping our deep industry relationships to continue to expand its footprint in the US, as well as bring Teremana to top beverage markets of the world.”

By Michael Volke, the global CEO of Mast-Jägermeister SE

“As founder, we have built Teremana from the ground up, broken all records in spirits and now it’s time for global growth and expansion. We have a big and exciting Teremana announcement coming next week.”

By Dwayne Johnson
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