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Martini & Rossi

Martini & Rossi is an Italian multinational alcoholic beverage company primarily associated with the Martini brand of vermouth and with sparkling wines. MARTINI is located in the tiny village of Pessione with its proximity to the winemakers of Piedmont, the botanical-rich foothills of the Alps, the vermouth trade of Turin, and the port of Genoa. The company is established on the Turin-Asti-Genoa train line – between the wine-producing Monferrato hills and Genoa, gateway to international markets. The company is also involved in developing a community program to support the people of the village. The classic premium MARTINI bottling is loved by bartenders over the world for its time-honoured quality.


MARTINI was established in 1863 by Alessandro Martini and Luigi Rossi and Teofilo Sola; a business entrepreneur, a master herbalist, and an accountant, respectively. The company was established by taking over the Distilleria Nazionale di Spirito di Vino (National Wine & Spirits Distillery) in a small village near Turin; a vermouth bottling plant in Pessione. The company was renamed Martini, Sola & Cia.

The Sola family sold out in 1879, and the company became known as Martini & Rossi. From the aromatic botanicals of the famous vermouth to the golden effervescence of the Asti wines, MARTINI’s influence has spanned continents and decades; 150 years of excellence. Part of the MARTINI family since 1994, Beppe selects the wines and guides the delicate blending process for each expression, alongside Ivano, who samples more than 500 botanicals in a year to ensure only the highest quality ingredients are used in the making of MARTINI. Every classic bottle of MARTINI starts with the carefully selected wines from only the best harvests. 

A Singular Craft

The art of blending at MARTINI is a skill trusted to a select few, passed down from master to master through eight generations. The legacy of premium craftsmanship is passed on from Luigi Ross, original Master Blender to Giuseppe ‘Beppe’ Musso, Master Blender, and Ivano Tonutti, Master Herbalist, to continue the legacy of the original Master Blender, Luigi Rossi. Only Beppe and Ivano know the secret recipes, which are closely guarded under lock and key.

A Perfect Blend

For vermouth, the brand blends crisp white wines, including the Trebbiano of Emilia Romagna and the Cataratto of Sicily, together with carefully formulated combinations of aromatic fruit, barks, exotic spices, and herbs, such as Artemisia – picked from the nearby fields of Pancalieri.

Our Piedmont setting also puts us close to the Asti region, where we have been using Bianco Moscato grapes to make Asti Spumante since our early beginnings. Our fine vintage Prosecco is made in Pessione with 100% Glera grapes grown in Veneto. 

Brands and Products


  • Martini Rosso
  • Martini Extra Dry
  • Martini Bianco
  • Martini Rosato
  • Martini Fiero
  • Martini Fiero & Tonic


  • Martini Non-Alcoholic Vibrante
  • Martini Non-Alcoholic Floreale
  • Martini Non-Alcoholic Vibrante & Tonic
  • Martini Non-Alcoholic Floreale & Tonic


  • Martini Riserva Speciale Ambrato
  • Martini Riserva Speciale Rubino
  • Martini Riserva Speciale Bitter


  • Martini Asti
  • Martini Prosecco
  • Martini Brut
  • Martini Rose Demi-Sec
  • Martini Rose Extra Dry
  • Martini Riesling


  • Martini Collezione Speciale Asti
  • Martini Collezione Speciale Prosecco
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