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Jim Beam Launches Bourbon-Based Canned Cocktails

Jim Beam, the world’s best-selling bourbon brand, has unveiled its new whiskey-based canned cocktail line that comes in two flavors: Jim Beam Classic Highball and Jim Beam Ginger Highball.

The Classic Highball adds a hint of citrus to a combination of Jim Beam bourbon and seltzer for a simple, light flavor, according to a press release from the brand. Meanwhile, the Ginger Highball blends Jim Beam bourbon and ginger ale, offering a ready-to-drink version of the go-to cocktail order. The cocktails clock in at a sessionable 5 percent ABV, and are available nationwide in four-packs for $9.99 or single 12-ounce cans for $2.50.

Though the bourbon market has been exploding recently, Jim Beam is looking to entice even more drinkers into the category.

“Our new ready-to-drink highballs are the perfect way to enjoy Jim Beam in a new, refreshing way – whether you’re a bourbon fan or you’re trying bourbon for the first time,” Malini Patel, managing director for James B. Beam Distilling Co., said in the release.

Article By VinePair

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