Nothing's Virgin Here

History & Trends

History

How Vodka, America’s Favorite Spirit, Lost Its Luster

The U.S. launch of Danish vodka brand Denaka says much about the state of vodka in America in 1988. Imported...
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Lebanese Wine History Drinking

The modern nation of Lebanon might be only 100 years old, but the wine trade here has been around for...
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The Story of India’s Favourite Rum- The Old Monk Rum

Ghaziabad is formerly called the gateway to the Indian state of Uttar Pradesh. But to the worshippers of Rum, it...
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Grey Goose — Zero to the top in one year

This is an interesting case study in product positioning. Grey Goose rose to the top of the Vodka sales chart,...
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The India-Ireland Love Story Behind Maharani Gin

When Bhagya and Robert Barett met on a blind date at an Irish pub called Tom Collins in Limerick, Ireland,...
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Dark And Stormy History Of Rum

Like any other spirit, rum has inspired culture far beyond the cocktail world: from Don the Beachcomber-era tiki bars and...
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Trends

Maxim Schulte’s Laiba Special Edition #01 Launched

Summer’s going on... Want to hang out at the nearest bar to get some refreshing cocktails, but the pandemic blues...
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White Claw Seltzers Win Supreme Brand Champion 2021

White claw, the leading hard seltzer alcoholic beverage brand in the US and international markets was named by Spirit Business...
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3 Indian single malts that are a huge hit in the international spirits market

By GQ India is the second largest consumer of spirits in the world, according to IWSR Drinks Market Analysis, a...
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San Francisco World Spirits Competition Winners 2021

The San Francisco World Spirits Competition anointed several under-the-radar distilleries. Cheers! The prestigious San Francisco World Spirits Awards (SFWSA) just...
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5 World’s strongest liquors with over 80% alcohol content

By GQ 1. Stroh 160 Rum  One of the popularly flavoured high-proof rum from Austria, Stroh 160 has unique aromas...
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Let’s Not Go Back: Better Bar Etiquette We Learned During the Pandemic

We became a better class of drinkers during COVID. Let’s not go back. While the hospitality industry suffered to an...
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‘Winter is Here’ with Three New Game of Thrones-inspired Beers!

"Never forget what you are. The rest of the world will not. Wear it like armour, and it can never...
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Keep Walking: Johnnie Walker Evokes A Thirst For Exploration And Optimism In The World That Reopens

When the world is daunted with another expected wave of Covid-19, all one needs is hope, expectation but more of...
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5 Valentines Day Cocktails 2021

By Picture The Recipe Love Martini By The Spruce Eats Figgy Sparkler Ingredients 1 fig (dried, use fresh when available)2...
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Ferrari Trento becomes the official toast of Formula 1

Sanctioned and managed by the FIA, Formula One racing is the top international automobile racing for single-seater racing cars. This...
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