Nothing's Virgin Here

History & Trends

History

The Story of India’s Favourite Rum- The Old Monk Rum

Ghaziabad is formerly called the gateway to the Indian state of Uttar Pradesh. But to the worshippers of Rum, it...
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How Vodka, America’s Favorite Spirit, Lost Its Luster

The U.S. launch of Danish vodka brand Denaka says much about the state of vodka in America in 1988. Imported...
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The India-Ireland Love Story Behind Maharani Gin

When Bhagya and Robert Barett met on a blind date at an Irish pub called Tom Collins in Limerick, Ireland,...
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Dark And Stormy History Of Rum

Like any other spirit, rum has inspired culture far beyond the cocktail world: from Don the Beachcomber-era tiki bars and...
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Lebanese Wine History Drinking

The modern nation of Lebanon might be only 100 years old, but the wine trade here has been around for...
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Grey Goose — Zero to the top in one year

This is an interesting case study in product positioning. Grey Goose rose to the top of the Vodka sales chart,...
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Trends

Let’s Not Go Back: Better Bar Etiquette We Learned During the Pandemic

We became a better class of drinkers during COVID. Let’s not go back. While the hospitality industry suffered to an...
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Move Over Gin, The Tequila Revolution Is Coming To India

I am not ahead of the curve when I say that the next big thing in the alcobev segment is,...
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5 most expensive alcohols in the world that cost lakhs and crores

There's premium liquor. And then there is a category of alcohol that's sold for lakhs and crores. The aroma, tasting...
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Free Beer Who Get the Covid-19 Vaccine

Nothing incentivizes Americans quite like an ice-cold beer. New Jersey governor Phil Murphy seems to understand this. On Monday, Murphy...
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The 9 Best New Rums To Drink Right Now

Time was, rum was thought of as a summer drink, a light, ephemeral spirit to add booze to your frozen...
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San Francisco World Spirits Competition Winners 2021

The San Francisco World Spirits Competition anointed several under-the-radar distilleries. Cheers! The prestigious San Francisco World Spirits Awards (SFWSA) just...
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Jamie Foxx Bought a Bourbon Brand.

“This is the perfect brand for me because it feels good,” says Jamie Foxx. “I wasn’t looking to find something...
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WEE SMOKY – Whiskey Tuned With Scottish Pipe Music

The world of whiskey has a lot of unique things happening every now and then. Ranging from a whiskey that...
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6 of the Biggest Gin Trends for 2021

If 2019 was the year that the gin craze really exploded around the UK and the world, then 2020 -...
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White Claw Seltzers Win Supreme Brand Champion 2021

White claw, the leading hard seltzer alcoholic beverage brand in the US and international markets was named by Spirit Business...
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