Proximo Spirits

Proximo Spirits, Inc., is an American spirits importer and international distributor based in Jersey City, New Jersey. It is best known for importing and distributing Jose Cuervo, the world’s largest-selling tequila brand.

IndustryDistilled beverage
FounderBeckmann family
HeadquartersJersey City, NJ, USA
Area servedInternational
Key peopleMichael J Keyes
(president and CEO)
OwnerBecle, S.A. de C.V.

Within its first five years of operations, Proximo vastly increased the size of 1800 Tequila, Three Olives Vodka and Kraken Rum. In 2012, 1800 Tequila was up 15% in sales from the previous year, and up 73% since 2009. Three Olives grew 18% from 2009 to 2011. Kraken Rum was launched in 2010 and went up 50% from 2011 to 2012. As of 2013, Proximo distributes approximately 6 million total cases per year.