Grey Goose is a brand of vodka produced in France. It was created in the 1990s by Sidney Frank, who sold it in 2004 to Bacardi. The Maître de Chais for Grey Goose is François Thibault, who developed the original recipe for the vodka in Cognac, France.
Why is it so expensive?
As Per Some :-
Grey Goose is the product of France. What makes GG to be considered as better vodka are ;-
- Made from ‘superior bread making wheat’, this wheat is comparatively softer and because of it’s quality it’s expensive as well.
- The water used to blend the GG is natural spring water, which is extracted from the limestone layers beneath the ground (much deeper than the spring water extracted for cognac. This spring water is rich in calcium.
- GG passed through 5 stage / steps of spirit filtration process. Copper filtration system is used to filter GG which imparts additional flavours to it.
- GG bottles have a cork stopper rather than screw-top cap.
This entire process makes Grey Goose special and reason to be expensive.
While Some Suggests:-
Grey Goose is more expensive than other brands of vodka for a multitude of reasons, some of them tangible, many of them not.
According to Grey Goose, the wheat is grown in France and comes from prime sources. It stands to reason that the distiller pays more for its grain than cheaper products do.
The glass and packaging are also made in France, which is going to come at a premium price to their competitors.
When you combine premium ingredients and premium packaging with aspirational marketing you are going to have a more expensive product. When Sydney Frank launched the brand in the US years ago he deliberately priced it to be more expensive than other Vodkas on the shelves. Part of the marketing plan was to let people believe that because their product costs more, it must be better. It certainly was better than some of the products out there, but there are some brands which are of similar quality that aren’t as expensive
Some might say:-
Marketing. The average person can’t tell top shelf brands apart in blind tastings of vodka.
In college we tried it. Three brands of discount vodka. Three brands of top shelf vodka. All put in a freezer over night. Then shots poured in another room marked with letters.
The folks doing the tastings ranged from the kids on scholarships there on scholarships to kids whose parents were multimillionaires.
NONE could match the top shelf brands to the shots. None could do that with the discount brands either. Only half could even tell the discount brands from the top shelf brands.
It is probably true that a tiny percentage can train their palettes to tell top shelf vodkas by brand. No one I met has been able to do that. For any one reviewer I am skeptical they can do it. Marketing all the way.