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‘Winter is Here’ with Three New Game of Thrones-inspired Beers!

“Never forget what you are. The rest of the world will not. Wear it like armour, and it can never be used to hurt you.” —Tyrion Lannister ( GOT) A famous American novelist, Mr Gregor R.R Martin had written a series of fantasy novels in the name of “A Song of Ice and Fire.”  In …

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Keep Walking: Johnnie Walker Evokes A Thirst For Exploration And Optimism In The World That Reopens

When the world is daunted with another expected wave of Covid-19, all one needs is hope, expectation but more of it is optimism to ‘keep going’ – an idea that Johnnie Walker, the legendary band propagated through their latest release of the scotch whiskey called “Keep Walking”. This whiskey was built typically to express an …

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Ferrari Trento becomes the official toast of Formula 1

Sanctioned and managed by the FIA, Formula One racing is the top international automobile racing for single-seater racing cars. This F1 World Championship season holds a series of racing events across the globe which are referred to as the Grand Prix. Once these set of racing events reach their finishing lines and the top drivers …

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‘The Ambrosial Dessert Mead’ – Arkä

‘Nectar of gods’ also known as mead has been consumed throughout the globe since ancient times. Possibly one of the oldest alcoholic beverages – mead consists of honey, water and yeast or bacterial culture. Mead is made by fermenting honey and therefore it’s more popularly known as ‘honey wine’. Setting the primary ingredients side, mead …

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Maxim Schulte’s Laiba Special Edition #01 Launched

Summer’s going on… Want to hang out at the nearest bar to get some refreshing cocktails, but the pandemic blues stopping you? Don’t fret this recent collab will remove your worries and take you on a cool vacation. Bartender Maxim Schulte has collaborated with Laiba Beverages to produce Laiba’s new line of ready-to-drink bottled cocktails. …

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The Best Distillery Train Excursions 2021 (Part–2)

From the previous three examples you already know why alcohol and trains are an everlasting peaceful combination. This article is all about other train excursions like that. This article is similar to the previous one but with one major change – in addition to spirits & liquors excursions in the previous article we’ll also be …

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The Best Distillery Train Excursions – 2021 (Part-1)

All the factors that one is able to experience while consuming alcohol like – the aroma, flavors, hints of side notes and the unique color perception of each beverage combined with constant change of scenery, comfortable seats, efficiency and a way to immerse yourself in nature. Doesn’t it sound great? Alcohol and trains go hand …

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Leftover Bread To A High Class Spirit

Yes, you heard that right, a spirit which is made from leftover bread. From an initial batch of bread came 550 bottles of Okowita, a traditional spirit the makers say is far ‘cleaner’ than vodka. A Kraków-based bakery have become the national limelight after converting surplus bread into high-quality, craft alcohol. The spirit, Okowita has …

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Asahi Launches A New Range Of Seltzer

Asahi breweries, the Japanese global beverages (alcoholic and non alcoholic) and food business has entered into the hard seltzer category in the UK. With its launch of the ready to drink Viper Hard Seltzer  The Hard Seltzer category in UK is a growing one, and its current worth is £10.4 million and is forecasted to grow …

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The Most Valuable Spirit Brands in 2021

A recent report from the London-based valuation consultancy firm Brand Finance lists the most valuable spirits brands for 2021, and reveals the strength of the spirits market in China. Chinese producers have dominated the industry, accounting for five of the top 10 valued brands. The results totaled $89 billion in sales over the last year.  While …

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White Claw Seltzers Win Supreme Brand Champion 2021

White claw, the leading hard seltzer alcoholic beverage brand in the US and international markets was named by Spirit Business as its Supreme Brand Champion for 2021. It is second place on the Spirit Business top 150 list. White Claw was launched in 2016 by Mark Anthony Brand international based out of Dublin is part …

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Ellie Goulding: An Investor For Brand “Served”

Alcoholic sparkling water infused with fruit flavorings, mostly served in a can and relatively similar to beer. Hard seltzer is a sub category of beer and yet in today’s world people distinguish hard seltzer as an individual category. Let me tell you why the popular single “Love me like you do” singer Ellie Goulding invested …

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Best Ready-To-Drink or Canned Cocktails in the US

In recent years, Ready-To-Drink (RTD) beverages also known as canned cocktails have burst into the market. Its consumption is now a trend that is not going away anytime soon. RTDs are bartender-quality options that include tonic, gin, and a vodka soda. Market Insights The North American region (most especially the US) dominates the canned alcoholic …

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Triumphs of Two Dogs in Providing You a Better Bottle of Whisky

Several months ago when you and I, as well as the rest of the world, were busy worshipping our respective daily routine. On the other hand, Stuart Phillip, an award-winning dog trainer took a bold initiative to do something which no man has ever done before. He started training two Cocker Spaniels, a breed of …

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International Tennessee Whiskey Day: May 21

Tennessee distillers love to make bourbon but let’s face it, bourbon can be made anywhere in the United States. Tennessee Whiskey however can only be made in Tennessee and now Tennessee Whiskey is getting its own day with the passing of resolution HJR0477. In the early 1800s, Tennessee was a leading producer of distilled spirits. …

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Let’s Not Go Back: Better Bar Etiquette We Learned During the Pandemic

We became a better class of drinkers during COVID. Let’s not go back. While the hospitality industry suffered to an extraordinary degree during COVID-19 — hundreds of billions in losses, up to eight million furloughed or laid-off employees at the pandemic’s peak, untold thousands of restaurants and bars permanently shuttered  — recent stats point to …

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The 10 Best Whiskeys For Mother’s Day, As Chosen By Moms

From local craft distilleries to classic single malts, moms know best. Wines for mom and whiskey for dad: undoubtedly, you’ll see gift guides for Mother’s and Father’s Day play to these stereotypes. Thankfully, it’s 2021 and we all (hopefully) recognize that you can’t pigeonhole someone’s booze preference by gender or parental role.  “For all the talk …

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San Francisco World Spirits Competition Winners 2021

The San Francisco World Spirits Competition anointed several under-the-radar distilleries. Cheers! The prestigious San Francisco World Spirits Awards (SFWSA) just released their 2021 results, and the boozy winners ranged from what might be the world’s best-known vodka to a tiny whiskey distillery in Michigan. This year the awards were held at One Market Restaurant in …

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A New Type of Tequila Is Taking Mexico by Storm

Aged and then filtered, premium cristalino is making its way across the border as well. Here are the best bottles to seek out. About a decade ago, tequila makers Maestro Dobel and Don Julio were faced with rising agave prices and a dwindling demand for reposados and añejos. To create a more accessible expression, they …

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