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Asahi Launches A New Range Of Seltzer

Asahi breweries, the Japanese global beverages (alcoholic and non alcoholic) and food business has entered into the hard seltzer category in the UK. With its launch of the ready to drink Viper Hard Seltzer  The Hard Seltzer category in UK is a growing one, and its current worth is £10.4 million and is forecasted to grow …

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The Most Valuable Spirit Brands in 2021

A recent report from the London-based valuation consultancy firm Brand Finance lists the most valuable spirits brands for 2021, and reveals the strength of the spirits market in China. Chinese producers have dominated the industry, accounting for five of the top 10 valued brands. The results totaled $89 billion in sales over the last year.  While …

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White Claw Seltzers Win Supreme Brand Champion 2021

White claw, the leading hard seltzer alcoholic beverage brand in the US and international markets was named by Spirit Business as its Supreme Brand Champion for 2021. It is second place on the Spirit Business top 150 list. White Claw was launched in 2016 by Mark Anthony Brand international based out of Dublin is part …

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Ellie Goulding: An Investor For Brand “Served”

Alcoholic sparkling water infused with fruit flavorings, mostly served in a can and relatively similar to beer. Hard seltzer is a sub category of beer and yet in today’s world people distinguish hard seltzer as an individual category. Let me tell you why the popular single “Love me like you do” singer Ellie Goulding invested …

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Best Ready-To-Drink or Canned Cocktails in the US

In recent years, Ready-To-Drink (RTD) beverages also known as canned cocktails have burst into the market. Its consumption is now a trend that is not going away anytime soon. RTDs are bartender-quality options that include tonic, gin, and a vodka soda. Market Insights The North American region (most especially the US) dominates the canned alcoholic …

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Triumphs of Two Dogs in Providing You a Better Bottle of Whisky

Several months ago when you and I, as well as the rest of the world, were busy worshipping our respective daily routine. On the other hand, Stuart Phillip, an award-winning dog trainer took a bold initiative to do something which no man has ever done before. He started training two Cocker Spaniels, a breed of …

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International Tennessee Whiskey Day: May 21

Tennessee distillers love to make bourbon but let’s face it, bourbon can be made anywhere in the United States. Tennessee Whiskey however can only be made in Tennessee and now Tennessee Whiskey is getting its own day with the passing of resolution HJR0477. In the early 1800s, Tennessee was a leading producer of distilled spirits. …

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Let’s Not Go Back: Better Bar Etiquette We Learned During the Pandemic

We became a better class of drinkers during COVID. Let’s not go back. While the hospitality industry suffered to an extraordinary degree during COVID-19 — hundreds of billions in losses, up to eight million furloughed or laid-off employees at the pandemic’s peak, untold thousands of restaurants and bars permanently shuttered  — recent stats point to …

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The 10 Best Whiskeys For Mother’s Day, As Chosen By Moms

From local craft distilleries to classic single malts, moms know best. Wines for mom and whiskey for dad: undoubtedly, you’ll see gift guides for Mother’s and Father’s Day play to these stereotypes. Thankfully, it’s 2021 and we all (hopefully) recognize that you can’t pigeonhole someone’s booze preference by gender or parental role.  “For all the talk …

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San Francisco World Spirits Competition Winners 2021

The San Francisco World Spirits Competition anointed several under-the-radar distilleries. Cheers! The prestigious San Francisco World Spirits Awards (SFWSA) just released their 2021 results, and the boozy winners ranged from what might be the world’s best-known vodka to a tiny whiskey distillery in Michigan. This year the awards were held at One Market Restaurant in …

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A New Type of Tequila Is Taking Mexico by Storm

Aged and then filtered, premium cristalino is making its way across the border as well. Here are the best bottles to seek out. About a decade ago, tequila makers Maestro Dobel and Don Julio were faced with rising agave prices and a dwindling demand for reposados and añejos. To create a more accessible expression, they …

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10 Alcohol Brands Owned by Celebrities

Changing preferences, social media and the popularity of different types of alcohols has inspired many celebrities to buy, co-own or associate with varied spirits. While some are open about their associations, others are more low-key. It’s possible you may have tried a celebrity-owned brand of alcohol without knowing it. So which ones from this list …

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How to Celebrate Cinco de Mayo Wherever You Are

While many are scrambling to pull together their Cinco de Mayo celebrations this year, it’s important to not lose focus on what the holiday represents. Since 1862, Cinco de Mayo has commemorated the Mexican victory over an invading French army, and given millions a day to come together and celebrate Mexican culture and heritage. It …

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Jamie Foxx Bought a Bourbon Brand.

“This is the perfect brand for me because it feels good,” says Jamie Foxx. “I wasn’t looking to find something high-end or unattainable. And sometimes those brands don’t even taste great.” The award-winning actor, who can currently be seen in Netflix’s Dad Stop Embarrassing Me, was answering my question about why he wasn’t following the …

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New Belgium’s Intentionally Bad New Beer Aims to Help Combat Global Warming

Not every craft beer turns out to be perfect, and in some cases, messed-up batches have turned beers like New Glarus’s Serendipity or Lagunitas’s Lagunitas Sucks from happy accidents into beloved staples. But until now, there’s never been a case of a brewery intentionally brewing a bad beer. Enter New Belgium’s Torched Earth Ale. The …

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Pairing-Teeling Whiskey & Chocolate Easter

The Teeling crew paired 3 of their whiskies (Single Grain, Single Malt, Small Batch) with 3 chocolates from The Proper Chocolate Company (one from the Dominican Republic and two from Tanzania). TPCC produces single origin chocolate in Dublin, and all aspects of the company are managed by only two people! This wasn’t the only activity …

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Teremana Tequila Brand Launches New “Guac On The Rock” Initiative

Dwayne “The Rock” Johnson and his Teremana Tequila brand are launching a new “Guac on The Rock” initiative to encourage the United States to support local restaurants. The Rock’s tequila brand, which has been a hit since officially launching in March 2020, are encouraging people around the country to go out and support their local …

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