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Premier Cru Murcian Lemon Gin x Bombay Sapphire

A clear distilled spirit consisting of various botanicals with juniper being the highlight is gaining popularity and for the right reasons. Gin in the modern world is described as a versatile and creative spirit with distillers presenting beautiful flavor combinations. There are so many things to take in account when one talks about gin like …

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USA’s Single Malts can be legally defined soon by the law

With the growing demand for American single malt in the beverage industry, the American Single Malt Whiskey Commission (ASMWC) has proposed a new rule for legally defining the American Single malt whiskies. Many beverage producers have been using “American Single Malt whiskey” in their label but there has been no fixed legal definition for it. …

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After 22 years of founding, The Whiskey Exchange now becomes part of the Pernod Ricard family

Speciality Drinks Ltd. recently announced its acquisition by the French global company Pernod Ricard. Speciality Drinks Ltd. is the parent family of The Whisky Exchange, the largest online retailer of whiskey and spirits in the world. The agreement will also include The Whisky Exchange’s three retail locations in London: TWE’s retail events, Whisky. Auction and …

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Vinexpo confirmed its establishment in the Indian Market

Standing today it won’t be difficult for any of you to identify and deduce the impact of the globe’s worst health crisis that history hasn’t encountered since the Spanish flu of 1918. Millions have died already and millions are suffering still, but the astonishing part is it is not just the Novel Coronavirus that has …

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Belvedere Inauguration of the Biomass Capture Facility.

Our today is standing on the historic event that the World will visit over and over again. The welcoming of the New Year 2020, associated with it the arrival of the epidemic pneumonia which the World Health Organization (WHO) named as COVID-19, becoming the globe’s biggest and the worst health crisis that history hasn’t encountered …

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Glenmorangie’s New Million-Pound Distillery Inaugurated

The Glenmorangie Highland Distillery has inaugurated a new multi-million-pound distillery- The Lighthouse.  The new distillery is “a new house of imagination” for the whiskey creators’ team and is located beside the main distillery. The distillery allows the freedom for experimentation and innovation of ideas; ultimately, giving life to their new, latest and imaginative Scottish whiskies.  …

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Luxury in your drinks with Gold Emotion Australia

Gold has the feeling of precious richness and beauty attached to it. When I think of ‘gold’, I am taken to the story of King Midas and his golden touch. The famous Greek mythology is a reminiscence of Midas’s way of celebrating life with gold. Gold Emotion Australia also believes in a life of gold. …

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Pernod Encourages People To Drink More Water

As part of a new global digital campaign against excessive drinking, Pernod Ricard, the Spirits giant is encouraging young individuals to drink more. Well, this campaign is for persuading young adults to “drink more water” instead. The “Drink More… Water” Campaign The campaign, “Drink more…water” is based on the Responsible Party Initiative. Established in 2009, …

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Truly’s New Hard Seltzer Loyalty Program

Truly is introducing an unparalleled new loyalty program as its hard seltzers keep flowing by the case-load in the warmth of a vaccinated summer. This initiative is to celebrate the launch of Truly’s Punch Hard Seltzer. It gives loyal fans the chance of winning a year’s worth of the drink. What Is The Entry Requirement …

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2021 ABSOLUT x Tomorrowland

Festivals/parties and vodka fit together in harmony like pieces of a puzzle —> The leading brand of premium vodka collaborates with world’s largest electronic dance music festival. Fascinating isn’t it? Read along to discover the uniqueness of this new limited-edition bottle 2021. “What unites us is stronger than what divides us – And together we …

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Heineken Takes Charge Of India’s Largest Brewer

United Breweries Group – An Indian conglomerate company with a history frame of 164 years recently passed on its flagship brand United Breweries Ltd. to the Dutch multinational company – Heineken. End of July witnessed world’s second largest beer maker taking control of India’s largest producer of beer. Heineken’s recent acquisition of additional ordinary shares …

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Diageo sponsors NFL

Diageo x NFL: First Official Spirit Sponsorship

Drinks Giant Diageo Becomes the First Official Spirits Sponsor of the NFL Different regions, expressions, emotions, behaviors unified by one language – Language of football. A popular sport with over 4 billion fans associated with passion and excitement, exclusively  connects people with similar interests and initiates conversations. But do you know that apart from huge …

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Ready-To-Drink: The Second Largest Category of Beverages In The US

Ready-to-drink or RTDs are beverages that are packaged in cans and prepared in a form that makes them ready for consumption. Unlike those coffee products, powders, beverage mixes, or tea that you need to prepare yourself, RTD is made to be consumed immediately after purchase. RTDs are currently making waves in the global drinks industry. …

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Why Sustainable Packaging of Wines and Spirits is the Need of the Hour

In our modern age, people have really started considering their options when they buy or consume anything because people are concerned about the effects the same may have on the environment. People are finally getting informed about the dangerous effects of plastic use and are shifting to reusable bags and appliances which hurt the environment …

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Belvedere Vodka’s Commitment to Sustainability

It Plans to Cut CO2 Emissions by 80% The spirits company released its first line of certified organic vodka The launch of Belvedere Organic Infusions builds on the Moët Hennessey-owned spirits company’s “Made With Nature” brand platform, which launched last September, and is supported by a digital ad campaign. Centering a renewed commitment to nourishing …

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Tank Collapse Releases 50,000 Liter Red Wine River in South Africa

A winery situated in the Western Cape of South Africa suffered a devastating setback on Tuesday when a stand supporting a massive wine tank failed. What began as a single tank losing integrity quickly turned into a large-scale domino line, resulting in multiple wine tanks collapsing and substantial damage to the facility. According to a …

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Timmins Products India Brings Dingemans’ Premium-Quality Belgian Malts To India!

There are beer drinkers and then there are serious beer drinkers. And serious beer drinkers cannot stop waxing eloquent about Belgian’s rich beer culture. From dubbels to lambics, Trappist-style ales to Flemish reds – this German country has certainly churned out such an impressive variety of original, unique, diverse beers, it is often touted the …

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Diageo Innovates Sustainable Glass Scotch Whisky Bottles

Spirits giant Diageo recently collaborated with glass manufacturer Encirc in a pilot project to create what’s said to be the lowest carbon footprint glass bottles ever produced for a Scotch whisky brand. Diageo and Encirc worked alongside industry research and technology body Glass Futures to create waste-based biofuel-powered furnaces to reduce the carbon footprint of …

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