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Truly’s New Hard Seltzer Loyalty Program

Truly is introducing an unparalleled new loyalty program as its hard seltzers keep flowing by the case-load in the warmth of a vaccinated summer. This initiative is to celebrate the launch of Truly’s Punch Hard Seltzer. It gives loyal fans the chance of winning a year’s worth of the drink. What Is The Entry Requirement …

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2021 ABSOLUT x Tomorrowland

Festivals/parties and vodka fit together in harmony like pieces of a puzzle —> The leading brand of premium vodka collaborates with world’s largest electronic dance music festival. Fascinating isn’t it? Read along to discover the uniqueness of this new limited-edition bottle 2021. “What unites us is stronger than what divides us – And together we …

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Diageo sponsors NFL

Diageo x NFL: First Official Spirit Sponsorship

Drinks Giant Diageo Becomes the First Official Spirits Sponsor of the NFL Different regions, expressions, emotions, behaviors unified by one language – Language of football. A popular sport with over 4 billion fans associated with passion and excitement, exclusively  connects people with similar interests and initiates conversations. But do you know that apart from huge …

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Ready-To-Drink: The Second Largest Category of Beverages In The US

Ready-to-drink or RTDs are beverages that are packaged in cans and prepared in a form that makes them ready for consumption. Unlike those coffee products, powders, beverage mixes, or tea that you need to prepare yourself, RTD is made to be consumed immediately after purchase. RTDs are currently making waves in the global drinks industry. …

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Why Sustainable Packaging of Wines and Spirits is the Need of the Hour

In our modern age, people have really started considering their options when they buy or consume anything because people are concerned about the effects the same may have on the environment. People are finally getting informed about the dangerous effects of plastic use and are shifting to reusable bags and appliances which hurt the environment …

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Belvedere Vodka’s Commitment to Sustainability

It Plans to Cut CO2 Emissions by 80% The spirits company released its first line of certified organic vodka The launch of Belvedere Organic Infusions builds on the Moët Hennessey-owned spirits company’s “Made With Nature” brand platform, which launched last September, and is supported by a digital ad campaign. Centering a renewed commitment to nourishing …

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Tank Collapse Releases 50,000 Liter Red Wine River in South Africa

A winery situated in the Western Cape of South Africa suffered a devastating setback on Tuesday when a stand supporting a massive wine tank failed. What began as a single tank losing integrity quickly turned into a large-scale domino line, resulting in multiple wine tanks collapsing and substantial damage to the facility. According to a …

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Timmins Products India Brings Dingemans’ Premium-Quality Belgian Malts To India!

There are beer drinkers and then there are serious beer drinkers. And serious beer drinkers cannot stop waxing eloquent about Belgian’s rich beer culture. From dubbels to lambics, Trappist-style ales to Flemish reds – this German country has certainly churned out such an impressive variety of original, unique, diverse beers, it is often touted the …

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Diageo Innovates Sustainable Glass Scotch Whisky Bottles

Spirits giant Diageo recently collaborated with glass manufacturer Encirc in a pilot project to create what’s said to be the lowest carbon footprint glass bottles ever produced for a Scotch whisky brand. Diageo and Encirc worked alongside industry research and technology body Glass Futures to create waste-based biofuel-powered furnaces to reduce the carbon footprint of …

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Cuervo Owner Buys Proper No. Twelve Whiskey

Professional fighter Conor McGregor will continue to promote Proper No. Twelve Irish whiskey after the brand was sold to Jose Cuervo owner Becle in a deal worth up to US$600 million. Becle confirmed it had purchased the remaining 51% stake in Eire Born Spirits (EBS), the company behind Proper No Twelve, during the publication of …

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Kentucky Bourbon Hall of Fame Ceremony Cancelled – 2nd Year In A Row

For those that have ever tuned into a press conference over the last 12 months with Kentucky Gov. Andy Beshear you are accustomed to hearing the phrase, “Because of Covid…”. If one were to play a drinking game based on the phrase we suggest you stick with water rather than brown spirits or you will …

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Bacardi Appoints Kerry Carr To Global Leadership Team

Independent company Bacardi has promoted Kerry Carr to its global leadership team to spearhead performance and revenue growth management worldwide. Carr currently acts as senior vice president global performance management at Bacardi. Her responsibilities will be extended to include revenue growth management and Bacardi enterprise services, in addition to her existing responsibilities of strategic projects, …

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Johnnie Walker Opens ‘Highland Home’ Visitor Experience At Clynelish Distillery

Johnnie Walker has opened the doors to its new Highland Home visitor experience at Clynelish Distillery. Located in the Sutherland town of Brora on the famous North Coast 500 (NC500) scenic route, the transformed distillery adds a new attraction to the Highlands, as Scotland’s tourism sector prepares to reopen after the latest Covid-19 lockdown. Celebrating …

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Tesla Tequila Quickly Sells Out Again After First Ever Restock

Tesla Tequila briefly became available on the sustainable energy company’s website yesterday but sold out in a matter of minutes after the first-ever restock. After becoming available for the first time in November 2020, Tesla Tequila only took a few hours to disappear from availability. While shipments and deliveries began just before the Holiday Season, …

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Tilaknagar Industries To Manufacture Products For Pernod Ricard

Founded in 1933 as Maharashtra Sugar Mills, Amit Dahnukar led TI is among India’s ten largest distillers and has a diverse portfolio of brands in categories including brandy, whisky, vodka, gin and rum and sells Mansion House brandy. Alcoholic beverages maker, Tilaknagar Industries Limited (TI) said it has signed a deal with French distiller Pernod …

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Why Rum Importers & Bartenders are Choosing Sipping Rums in the U.S.

By VinePair Slowly but surely, rum is gaining popularity in the U.S. Last year, the Distilled Spirits Council’s annual economic briefing showed growth in the rum category for the first time since 2013, with 24.1 million 9-litre cases sold in 2019, amounting to $2.3 billion in revenue for rum distillers. In the U.S., rum importers …

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